Skip to main content

GROHE Wins Coveted Red Dot Award 2021 For Its Interactive Platform GROHE X

Image
By


Only a few months after the launch of the digital experience hub GROHE X, the internationally renowned Red Dot Award Brands & Communication Design 2021 in the category “Digital Solutions” has now been awarded to GROHE, a leading global brand for holistic bathroom solutions and kitchen faucets.

Prof. Dr. Peter Zec, initiator and CEO of Red Dot, emphasized the importance of digital solutions for the success of brands and companies – especially today: “As an award winner, GROHE has proven that they think ‘outside the box’. The brand knows how to act quickly in times of crisis and use upheavals for new design approaches. In this way, they master important challenges and also make a valuable contribution to the further development of society.”

With GROHE X, LIXIL in EMENA has developed the first digital platform of its kind in the industry for its GROHE sanitary brand together with strong partners VOK DAMS, IBM and D'art. As a content hub tailored to the interests of B2B target groups for product presentation, inspiration and know-how transfer combined with exchange opportunities with experts as well as service-oriented offers such as tutorials and specialist events, GROHE X allows visitors to experience the brand individually.

Since its launch in mid-March this year, GROHE X has quickly proven to be a success. The outstanding visitor numbers – currently 2,500 daily – prove that GROHE X is a spot-on creative solution for the communications challenges both of today and the future. GROHE X is thus seen as a driver of innovation in its own right, serving not as a replacement for traditional communication, but as a starting point for a new era of brand presentation and communication in the B2B world: GROHE X already presents itself as an alternative that is flexible enough to keep pace with the rapid developments in communication.

“GROHE X is much more than a digital trade show replacement and the 35,000 visitors and 70,000 views in the first week alone have proven us right,” commented Jonas Brennwald, Leader LIXIL EMENA and Co-CEO Grohe AG. “The platform is designed to perfectly position our communication for the future. We are delighted that with the Red Dot award we have now also received international confirmation that we have created something that is not only well designed, but also an extremely successful brand communication tool.”

With around 20,000 entries, the annual Red Dot Award is one of the largest design competitions in the world. Its origins date back to 1955 and the famous Red Dot award has long since established itself as one of the most coveted seals of quality for good design. From products, brand communication and creative projects to design concepts and prototypes, the Red Dot Award documents the most important trends worldwide.

+++ Discover further information about the GROHE X platform by visiting the following link or browse the digital experience hub at grohe-x.com +++

Follow us on social media via Facebook, Twitter, Instagram, LinkedIn and YouTube.

Comments

Post a Comment

Popular posts from this blog

Photos: Ahuofe Patricia’s She Power Africa Foundation Empowers Girls Of Gomoa Dampase Against Sexual Abuse

By
On July 25, 2018, Ghanaian actress, Founder and Executive Director of She Power Africa, Priscilla Opoku Agyeman popularly known in showbiz as Ahuofe Patricia together with her team embarked on her mission to empower young female students of the Gomoa Dampase D/A Model Basic School against sexual abuse in the central region of Ghana. She Power is a non-governmental organisation creating awareness and empowering young girls against sexual abuse in Africa with the vision to promote gender equality and end sexual violence against women and children in collaboration with Lokhanda. She Power in accordance with the aspirations of the Ministry of Education is an effective girl-child protection programme with an educational curriculum designed to create and ensure a culture of safety and security for all educational institutions teaching practical, fun and appropriate simple effective means of awareness, prevention, escape and survival skills and also to provide long-term support for female
Post a Comment
Read more

No 'Shower Hour' On Big Brother Naija - Says MultiChoice

By
As preparations are in top gear for the second edition of social reality TV show, Big Brother Nigeria, organisers have revealed that there will be no broadcast of nude footage called ‘Shower Hour’, when the show returns on January 22, 2017. This comes to some fans as ‘decent’, following the controversies generated by that segment of the show, during the now rested continental edition, Big Brother Africa (BBA). MultiChoice is bringing back the Nigerian version of the series after 10 years. It had announced after the last edition of BBA that each African country will stage the show henceforth. Renamed Big Brother Naija, the show will have 12 housemates who will compete for the prize of N25 million and a brand new KIA Sorento car. Sponsored by PayPorte, the program will run for 78 days, starting 22 January 2017 with a two-hour, live, televised launch and end on 9 April 2017 with a two-hour, live, televised finale.
Post a Comment
Read more

The Weird BBNaija All-Stars Parrot Come Alive Tonight!

By
When the Big Brother Naija All-Stars house first opened on July 23, the curious eyes of fans picked up on the parrot. It wasn’t just that it seemed out of place; it was also a little weird and didn’t match the decor. So the guessing game began with everyone wondering if it was just a decorative piece or if it held some significance that we had to pay attention to. Those who guessed that it had some relevance we must pay attention to were correct. A little secret you should know first - the parrot is an all-hearing one, and it will spill all the secrets it's heard at 9 pm today. It’s about to be pure mayhem, and we are here for it! For the past two weeks, the parrot has carefully listened to all the drama and gossip in the house, and it is time for the parrot to do what parrots know how to do best, gossip. Big Brother will bring the parrot to life for the first time today, Friday, August 4, at 9 pm, and you best believe the drama is about to go up a notch higher.
Post a Comment
Read more