Lights, camera, action! TV screens all over Africa will never be the same again as Turner ushers in a new era. African audiences can prepare themselves to re-imagine TV through TNT, a young, fresh and entertainment-filled offering for the entire family. On 21 September, TNT Africa revealed its slick new look which promises to be an immersive experience, providing creative and relevant programming specially tailored for African fans. TNT Africa is the culmination of TCM’s move to refresh its brand image and adapt its brand positioning; the channel moved away from its former global positioning in favour of a more bold and appealing positioning of the ‘American blockbuster channel’. “The TCM brand has had a strong classic association which doesn’t reflect the actual brand proposition, or deliver the right message, to our African audiences.