Skip to main content

Global Content Piracy On The Rise

As digital systems have become more prominent globally and accessible to most in the last couple of years, so has the rise of illegal web and unlicensed web streaming sites.In a report by MUSO, released in March 2019, global piracy numbers reached almost 190 billion pirate site visits in 2018.

It has been reported that over 189 billion visits were made to pirate sites in 2018. Television related piracy took up 49.38% of all activity related to piracy, with only 17.9% for access to film.  Music was ranked third most pirated medium in 2018, with a 15.87% share. Publishing and software were less affected with 11.49% and 6.16% respectively.

In addition, in a recent report from Irdeto, MultiChoice Group’s digital platform security partner, in March 2019, Ghana, Algeria, Angola, Cameroon, Cote d’Ivoire, Egypt, Kenya, Morocco, Nigeria, Senegal, South Africa and Tanzania were reported to be the highest consumers of pirated content in Africa.

Streaming piracy has now overtaken all other forms of threat to the revenue of legitimate service providers that have paid for content rights according to the wide consensus. It is estimated that almost 60 % of all piracy visits are to unlicensed web streaming sites, whereas public torrent networks now only equate to 13% of piracy visit activity.  The arrival of IP-based distribution has raised further concerns. 
Recent data from Irdeto and its web analytics partner found an average of over 134 million visits per month and an average of almost 35 million unique visits per month to the top 10 live streaming linking sites.

Whilst there’s an urgent need to be vigilant and restrict the distribution of unlicensed content, there are also unintended consequences that most consumers are not aware off that are associated with pirated content.  Viewing illegal streams, visiting pirated sites and downloading pirated content exposes consumers.  Consumers are risking exposure to malware infection, cybercrime threats and other unintended consequences.


The people behind the illegal streaming sites, pirated sites and distributors of illegal content are often criminals who will look to take advantage of unsuspecting consumers in any way they can to profit beyond pirated content.

Whilst it has also been suggested that there are links from large scale piracy to organized criminal groups who are involved in many other crimes, pirated content also impacts government’s tax revenue. The loss of income revenue by the creative industry, specifically film and TV producers, distributors and broadcasters amount to billions due to illegally downloading, purchase or streaming of content.

As government cannot tax illegal purchases, a massive loss of tax revenue is incurred as a result of film & Television content piracy. A report last year from Digital TV Research predicted that lost revenue to online TV and movie piracy will nearly double to $52 million globally by 2022.

Society at large, creative industry, government, regulators, law enforcers and international policy enforcing agencies need to collaborate and work together to identify and takedown the distributors and personnel behind the pirated content. 

They can effectively put a stop to the supply side by making it difficult for pirates to thrive and monetize pirated content, demand can be reduced by educating consumers and society at large about the dangers and unintended consequences of download, streaming and purchasing pirated content.

Comments

Popular posts from this blog

Photos : Bacchus Energy Drink Launched In Ghana With Efya’s Album Listening Session

Bragha (GH) LTD, a wholly Ghanaian owned company trading in Fast Moving Consumer Goods for the past ten  years in Ghana had added Bacchus Energy Drink to its wide  range of commercial products in Ghana, and the West African sub-region.  The drink was launched at a special listening session of Efya’s debut album, ‘Janesis’ on Friday night (26th Feburay , 2016).  Ghanaian songbird Jane Awindor popularly known in showbiz as Efya on Friday received good ratings for the album which will be out before April. The album features renowned African artistes like Stonebwoy, E.L, Ice Prince and many others.  Bacchus energy drink is a premium non-alcoholic beverage produced in Korea and now available in Ghana. It is formulated with Korean ginseng extracts, taurine, royal jelly, multi-vitamin B complex, inositol, apple juice and other ingredients which are intended to provide  instant energy.

FAST RISING GHANAIAN TV & RADIO PERSONALITY AJ SARPONG STUNS IN NEW PICTURES

Ghanaian Television and radio Personality AJ Sarpong has released new promo pictures to usher in her birth month of October. The 24 year old Media personality who turns 25 later this month on the 28th of October describes herself as a “Killer combination of Beauty, Brains and Hard work.” AJ Sarpong is on radio each day with her daily entertainment segment on Starr FM’s Mid-Morning show, The Zone with Naa Ashorkor and also on TV each morning with the accolade the “Princess of Morning TV.” with the “TV Royals of Morning TV” Kafui Dey and Baisiwaa on GH One TV’s morning show, as well as the Host of GHOne’s telenovela show Revenge Live Chat Show and is also set to Premiere her new show in a few short weeks and its set to be a must watch, she stays very busy shuffling from TV to Radio each day. She is also a writer, with a quarterly Column "Gisting with AJ” in Glitz Africa Magazine where she speaks her thoughts on events and about the entertainment industry. AJ who is also a pro...

2016 Ghana Movie Awards Entry Closes October 20

The 2016 Ghana Movie Awards (MAG) has announced that entry for submission of works will close on October  20. This follows MAG's new strategy to open entry all year round immediately after hosting the awards in December. The Ghana Movie Awards is an event to recognize excellence by annually honoring achievements of actors, writers, directors, producers, technicians and other professionals in the film making industry of Ghana and the rest of Africa. It is organized by Gollywood Production Limited with support from major stakeholders of the film industry, to provide opportunities for filmmakers to have spotlight on their films. It also aims to promote and support Ghanaian filmmaking. DEADLINE FOR SUBMISSION OF ENTRIES: OCTOBER 20, 2016 To compete for a MAG: Pick, complete and return an official entry form to the secretariat at the Silhouette Advertising office located at No Ct 419/4 floor, Goodwill Road, Kokomlemle close to Unicredit, former Procredit Building, or call 0302 24464...