Big Brother Naija, the flagship reality TV show from MultiChoice returns to Nigeria (and our screens) for its fourth season. Billed to start in June, the show which was first launched in Nigeria in 2004, is already generating excitement. The Big Brother Naija franchise while focused primarily on entertainment, has a multiplier effect that resonates across industries and value chains with significant impact on the nation’s GDP. Its gains accrue in sectors ranging from entertainment and telecoms to fashion, hospitality, tourism, and media with significant opportunities for local and international brands to reach a continental-wide audience and a key demography. A huge show like Big Brother Naija requires an army of writers, producers, directors, cameramen and technicians, to be successful. Those crew members are quartered and catered to. Add to that number DJs, artists, and the media who are flown in to perform and cover the event especially the eviction weekends.