Skip to main content

Guinness Unfolds An Incredible Story Of Black Shines Brightest With Incredible Zigi

Guinness has, in a bid to tell compelling stories of pan African creatives, partnered with Afro and hip-hop Ghanaian dancer Incredible Zigi, for a campaign themed 'Black Shines Brightest'.

‘Black Shines Brightest’ is a new Pan African campaign celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets.

Incredible Zigi has been in the spotlight and worked with top-notch African musicians and record labels such as Mavin Records, P Square, Davido, Patoranking, Stonebowy, Shatta Wale, and a plethora of others.

Michael Amofa, popularly known as Incredible Zigi hails from the Eastern Region of Ghana and was born on the 17th of October. Incredible Zigi is one of the main pillars that have highly influenced the youth positively through dance.

Zigi has achieved quite a lot in his career as a dancer; He is the first Ghanaian Dance Artist to ever get featured on several articles including the famous Global Grind twice, booked in other countries such as Nigeria, Rwanda, Russia and UK respectively.

In telling the Black story, Zigi is partnering with Guinness to work with real culture makers from across the continent who demonstrate how Black Shines Brightest in a range of different ways. These individuals will create moments, events and content to be enjoyed by everyone.

Look out for more details about how you can be a part of the new Black Shines Brightest campaign and find out about Bright House Bars that are popping up in Accra, Kumasi, Takoradi and Tamale. Also, look out for activities on Guinness Ghana social media channels - @GuinnessGhana. 


 

Just like Incredible Zigi, Guinness is bursting with life.  It is a flavourful and bold and dynamic beer, sparkling and brimming with energy and exuberance A beer that has brought a dash of magic to millions in Africa and across the world for over 250 years with boldness and vision to live life to the full.

Comments

Popular posts from this blog

The Wait Is Over: 26th TGMA Nominees Set To Drop This Saturday

The air is electric in Ghana's music scene as the long-anticipated nominee announcement for the 26th Telecel Ghana Music Awards (TGMA) is nearly here. Mark your calendars for Saturday, 15th March, when the nominees will be revealed live on TV3 and across the Ghana Music Awards official social media channels. Get ready for an exciting ride—this year's nominations promise to be some of the most competitive yet. After weeks of submissions and meticulous deliberations, music fans across the country will finally learn which artists and groups will be contending for the highly coveted awards. The Road to the Nominees Announcement It all began on 21st January 2025, when nominations officially opened for the TGMA. Artists and groups had until 16th February to submit their works released between January 1st and December 31st, 2024. The response was nothing short of phenomenal, with over 1,500 entries pouring in from more than 130 talented artists and groups—a true testament to the dynam...

ONUA TV INTRODUCES NEW EXCITING CONTENT

Ghanaians and viewers of Onua TV, a subsidiary of Media General Group, Ghana’s leading Media Company will soon have a lot more exciting television viewing experience as the network is set to introduce new and refreshing content. In the coming weeks, Onua TV will introduce new programmes with two of them starting from Monday 27th April 2020; Onua Maakye (Morning Show) and COVID-19 Nkomo, A third show, 100 Degrees will start airing on Friday 1st May 2020.  Onua Maakye (Morning Show) is a daily three hour show from Monday to Friday between 6am and 9am. It is an informative and entertaining television magazine programme which will tackle the very issues of concern for the citizenry with very thrilling segments.  COVID – 19 Nkomo is a one hour television show which gives updates on the COVID-19 pandemic, capturing the impact of the disease on various aspects of social life in the country. It also offers education and awareness creation for the public on how to avoid getting or s...

Peace Hyde Covers GQ Magazine As The Titan Of Unscripted TV

The February cover of GQ Magazine South Africa profiles Peace Hyde for her remarkable achievements in the African film and entertainment space. From creating the Forbes Africa TV Platform with its flagship TV Shows, My Worst Day and Against All Odds, the media maven has been at the helm of shaping positive and impactful narratives about Africa for almost a decade, earning her the accolade of the architect of Africa’s Unscripted TV revolution. With My Worst Day, Hyde pioneered a show which spoke to the continent’s billionaires including Aliko Dangote, Folorunso Alakija, Cosmas Maduka and many more of Africa’s greatest entrepreneurs about their failures in business. The show was an instant hit on the CNBC Africa channel reaching over 60 million homes across sub Saharan Africa. Her investigative documentary, Inside Nigeria’s Push to End Police Brutality, on global platform Vice News, won four international film festival awards including the Los Angeles Film Festival and the ...