The audio landscape is exploding and has seen a lot of growth across various streams. Radio has long been a trusted companion for people and it continues to be the number one medium that connects people and communities. Globally, studies and research have also shown that millennials are the biggest audio generation, listening to more content. In fact, it has been said that millennials are the generation that listen to radio the most. According to Nielsen, nine out of 10 millennials listen to radio every week. In Ghana, the situation is not that far from the global results and that is where a station such as YFM plugs into gap- to be the millennial choice of radio anytime they connect their sets. The YFM brand has always given a chance to young talent to blister great careers across the various streams of creative arts – media, music, movies among others. It’s an undeniable fact ever since YFM started in 2009, it has consistently become the radio home to good music and entertainment, he...