Skip to main content

HMD Global, The Home Of Nokia Phones, Brings Snake To The Masses Using Facebook's New Camera AR Platform

HMD Global, the home of Nokia phones, brings the classic snake game up to date with augmented reality. Snake Mask and Snake Real World filters bring the iconic game to a new generation of fans.

The addictive premise of the game remains the same, but with a fun AR twist fans can now be the apple munching Snakes. Snake Mask utilises new Facebook AR technology to bring Snake to the widest audience possible.

Snake at the zoo? Snake at the beach? Snake… on a plane? Now it’s all possible when Snake is on Facebook camera. Plus, with Facebook Live integration, it’s straightforward to broadcast gameplay live to the Facebook news feed, allowing friends to join the action.

The all new Snake Mask uses the front-facing camera of Nokia smartphones running Android™ to allow players to turn themselves into the iconic Snake character, reacting to the motion of the player’s face. Snake Real World activates the rear facing camera.

To celebrate the release of the updated Nokia classic, comedian and YouTuber Matt Keck, the man behind the accidentally hilarious viral sensation “I’m a Snake” which received 23 million hits on YouTube, tested out Snake on Facebook camera. Matt has recreated his own viral hit, this time using the Snake Mask filter to show off the brilliant new features.

Pekka Rantala, Chief Marketing Officer and Executive Vice President of HMD Global said: “The world famous game snaked its way back into people’s hearts at MWC in 2017, when we announced Snake for Facebook Messenger.

It was designed for a new social generation; fans could invite friends to play and share scores making it even more playable than first time round. This was the first time in Snake’s history that it went onto a universal channel, rather than a device preload, and it gained 121 million players around the world.

Now we launch an even more immersive experience to fans by allowing them to be the snake itself and eat the apples with filters available on Facebook camera – here at HMD Global we are bringing the much-loved gaming icon to a new AR era.”

The camera effect can be accessed via the Facebook camera and is universally available, not just to Nokia smartphones. It is available on Android and iOS.

HMD Global is encouraging players to share the most unusual places they play the game using the hashtag #imasnake2.

How to play


1. Open the Facebook app

2. Click the camera Icon top left to open Facebook Camera

3. Scroll to the Snake Mask

4. Ssstart to play!

Matt Keck YouTube #imasnake2:

Comments

Popular posts from this blog

Photos: Ahuofe Patricia’s She Power Africa Foundation Empowers Girls Of Gomoa Dampase Against Sexual Abuse

On July 25, 2018, Ghanaian actress, Founder and Executive Director of She Power Africa, Priscilla Opoku Agyeman popularly known in showbiz as Ahuofe Patricia together with her team embarked on her mission to empower young female students of the Gomoa Dampase D/A Model Basic School against sexual abuse in the central region of Ghana. She Power is a non-governmental organisation creating awareness and empowering young girls against sexual abuse in Africa with the vision to promote gender equality and end sexual violence against women and children in collaboration with Lokhanda. She Power in accordance with the aspirations of the Ministry of Education is an effective girl-child protection programme with an educational curriculum designed to create and ensure a culture of safety and security for all educational institutions teaching practical, fun and appropriate simple effective means of awareness, prevention, escape and survival skills and also to provide long-term support for female ...

Chivas Regal Scores Big With Multi-Year Global Arsenal Partnership

Luxury Scotch whisky Chivas Regal and iconic global football club, Arsenal, have just announced a new multi-year partnership, emphasising their commitment to championing community, progressing culture, and celebrating collective success. Chivas Regal will become the club’s first Official Whisky Partner ahead of the 2024/25 season, supporting Arsenal’s men’s and women’s teams. The partnership will celebrate both brands’ shared ambition for success and commitment to their communities around the world. It will take supporters behind the scenes through exclusive content and global live experiences featuring men’s and women’s first team players, celebrity supporters, creators, and club legends. Chivas is also set to elevate the matchday experience for supporters at Emirates Stadium by launching a new Chivas Regal bar within Dial Square. The bar will tap into football culture with a curated selection of classic, and exclusive to the Emirates, Chivas Highball serves.

No 'Shower Hour' On Big Brother Naija - Says MultiChoice

As preparations are in top gear for the second edition of social reality TV show, Big Brother Nigeria, organisers have revealed that there will be no broadcast of nude footage called ‘Shower Hour’, when the show returns on January 22, 2017. This comes to some fans as ‘decent’, following the controversies generated by that segment of the show, during the now rested continental edition, Big Brother Africa (BBA). MultiChoice is bringing back the Nigerian version of the series after 10 years. It had announced after the last edition of BBA that each African country will stage the show henceforth. Renamed Big Brother Naija, the show will have 12 housemates who will compete for the prize of N25 million and a brand new KIA Sorento car. Sponsored by PayPorte, the program will run for 78 days, starting 22 January 2017 with a two-hour, live, televised launch and end on 9 April 2017 with a two-hour, live, televised finale.