SuperYogo, FanYogo Win Big At 2021 Marketing World Awards

FanMilk PLC, Ghana’s leading producer of nutritious and refreshing milk-based and dairy-based food products, has won top honours at the 2021 edition of the Marketing World Awards.

SuperYogo, the new fortified frozen yoghurt from FanMilk has been adjudged as ‘Best New Product of the Year’, while FanYogo’s recent advertising campaign, called ‘Shine Your hustle’ won the Marketing Campaign of the year. The awards are in recognition of the brands’ performance and are based on a comprehensive critera to ensure best in class marketing execution is recognized.

SuperYogo is an innovative product fortified with Vitamin B6 &D to support the immune system. FanYogo Shine Your hustle is an exciting communication campaign that features a yoghurt seller, a bofrot seller and a trotro mate, proudly showing off their hard work. Both introductions have resonated strongly with Ghanaians.

Now in the tenth year, Marketing World Awards (MWA) recognizes outstanding organizations and individuals that have delivered superior product value to the market and exhibited excellence in upholding concrete marketing strategies, display uniqueness and innovativeness, among offerings, convey clear messages to its consumers, and driving distinctiveness.

Commenting on the awards, Brand Manager, Eric Kumah said, ‘this award is dedicated to the many families who have accepted our products over the years. We appreciate the opportunity to serve you. In times like this, health is key, that is why FanMilk will keep delivering the highest quality nutritious products for our people, in line with our one planet one health agenda’.

The tenth edition of the Marketing World Awards was held on Friday July 02, 2021 at the Movenpick hotel in Accra. The event was graced by leading personalities in the corporate sector in in Ghana, Nigeria, Ivory Coast among others. Marketing World Award is organized by Instinct Wave Ltd.

Comments

Photos: Ahuofe Patricia’s She Power Africa Foundation Empowers Girls Of Gomoa Dampase Against Sexual Abuse

On July 25, 2018, Ghanaian actress, Founder and Executive Director of She Power Africa, Priscilla Opoku Agyeman popularly known in showbiz as Ahuofe Patricia together with her team embarked on her mission to empower young female students of the Gomoa Dampase D/A Model Basic School against sexual abuse in the central region of Ghana. She Power is a non-governmental organisation creating awareness and empowering young girls against sexual abuse in Africa with the vision to promote gender equality and end sexual violence against women and children in collaboration with Lokhanda. She Power in accordance with the aspirations of the Ministry of Education is an effective girl-child protection programme with an educational curriculum designed to create and ensure a culture of safety and security for all educational institutions teaching practical, fun and appropriate simple effective means of awareness, prevention, escape and survival skills and also to provide long-term support for female ...

Chivas Regal Scores Big With Multi-Year Global Arsenal Partnership

Luxury Scotch whisky Chivas Regal and iconic global football club, Arsenal, have just announced a new multi-year partnership, emphasising their commitment to championing community, progressing culture, and celebrating collective success. Chivas Regal will become the club’s first Official Whisky Partner ahead of the 2024/25 season, supporting Arsenal’s men’s and women’s teams. The partnership will celebrate both brands’ shared ambition for success and commitment to their communities around the world. It will take supporters behind the scenes through exclusive content and global live experiences featuring men’s and women’s first team players, celebrity supporters, creators, and club legends. Chivas is also set to elevate the matchday experience for supporters at Emirates Stadium by launching a new Chivas Regal bar within Dial Square. The bar will tap into football culture with a curated selection of classic, and exclusive to the Emirates, Chivas Highball serves.

No 'Shower Hour' On Big Brother Naija - Says MultiChoice

As preparations are in top gear for the second edition of social reality TV show, Big Brother Nigeria, organisers have revealed that there will be no broadcast of nude footage called ‘Shower Hour’, when the show returns on January 22, 2017. This comes to some fans as ‘decent’, following the controversies generated by that segment of the show, during the now rested continental edition, Big Brother Africa (BBA). MultiChoice is bringing back the Nigerian version of the series after 10 years. It had announced after the last edition of BBA that each African country will stage the show henceforth. Renamed Big Brother Naija, the show will have 12 housemates who will compete for the prize of N25 million and a brand new KIA Sorento car. Sponsored by PayPorte, the program will run for 78 days, starting 22 January 2017 with a two-hour, live, televised launch and end on 9 April 2017 with a two-hour, live, televised finale.

BlaqsheepMMG

Search This Blog